Lloyds of London is the largest insurance syndicate in the world.  It has insured some of the most esoteric risks one might imagine—including, most recently, a polar bear expedition, and in the past things as unlikely  as the taste buds of a food critic and Betty Grable's legs.  But what if Lloyds refused to cover mobile phone manufacturers against risks to users’ health? More than a decade ago, they did. In 1999, Sarah Ryle of the London Observer (now the Guardian) reported that: “Concern about the safety of mobile phones has prompted a leading Lloyd's underwriter to refuse to insure phone manufacturers against the risk of damage to users' health.” Since 1999, mobile phones have become more prevalent in the marketplace, with more than 6 billion mobile phone subscriptions in the world today. However, the debate about whether mobile phones are a risk to one’s health rages on. So what did Lloyds of London know 14 years ago that we don’t know now? While we can’t be sure why Lloyds refuse to cover manufacturers against the risk of being sued if mobiles turned out to cause long-term health damage, studies published around that time continually stressed the idea that while there wasn’t any scientific proof that mobile phones are harmful. Since then, many more studies have shown that cell phone radiation may be a risk to one’s health. Cell phone manufacturers, including Apple and Blackberry, now warn users to keep their cell phones an inch away from their bodies due to radiation. So what if insurance companies refused to cover mobile phone manufacturers until they could effectively reduce the risk of radiation exposure? Would it inspire researchers and manufacturers alike to work together to produce a phone that reduced exposure? For now, consumers can take comfort knowing that there is a way to help reduce exposure. At alara formally known as Pong, we take cell phone radiation seriously, which is why our technology has been tested in Federal Communications Commission (FCC)-certified labs and is proven to reduce your exposure to cell phone radiation by up to 96% below international safety limits, while optimizing your mobile device’s signal strength. Mobile phones aren’t going anywhere. In fact, their numbers are likely to increase, as new and different models enter the marketplace every day. The most effective, practical and proven way to protect yourself from unnecessary exposure to cell phone radiation, while also optimizing your mobile device’s performance, is to use an alara case. Whether you’re talking, texting, or simply carrying your phone, you can be confident that a alara case is protecting you from potentially harmful cell phone radiation.