Pre-orders are now available for Samsung Galaxy S4 alara's launch of the Gold Reveal design earlier this month has been a great success. We're grateful for all the praise we've received. Fast Company called the Gold Reveal case "equal parts safety and eye candy." Wired Magazine even called the case "sexy." Wow! We are excited to announce that cases for the Samsung Galaxy S4 are now available for pre-order. Like all the Gold Reveal cases, the Gold Reveal Case for Samsung Galaxy S4 allows you to see the built-in antenna technology, plated in pure gold plating for protection. It's a...

Since we released our new Gold Reveal cases, you may have noticed lots of people talking about them. We don't like to brag, but we can't help but feel a little giddy. It's great that our newly designed cases are getting attention. Even better, it means that we're spreading the word about how alara technology reduces exposure to wireless energy. Here are just some of things people have said about our new cases. "alara, maker of radiation-diverting smartphone accessories, has teamed up with design firm Ideo to deliver a more elegant solution: the Gold Reveal, a snap-on protective case for smart...

Google Glass ushers in a new trend in wireless devices. A wearable computer with head mounted display, Google Glass captures a lot of attention with its design, functions and life-style implication. Though it is not yet on sale, some people have raised concerns that Google Glass introduces new types of radiation exposure risks due to the way in which it is worn. This article explores the implications of on-body wireless devices on radiation exposure. Like all wireless devices, Google Glass emits electromagnetic radiation, called non-ionizing radiation, in the radio-frequency (RF) range in operation. The prototype Google Glass has Wi-Fi and...

According to a May 2013 news release in The Economic Times, India may ban import of mobile phones that don't display their radiation emission levels in September 2013. The Directorate General of Foreign Trade (DGFT) will shortly issue a notification calling for mandatory disclosure of specific absorption rate (SAR) as a pre-condition for future handset imports. In September 2012, Indian government issued a new mobile radiation law that lowered the exposure limit of mobile handsets from a SAR of 2.0 W/kg to 1.6 W/kg and made it mandatory for wireless device manufacturers to display the SAR values on their handsets....

If you look at our new alara formaly known as Pong gold-themed smartphone and iPad® cases, you might think to yourself "that's exactly what I had in mind!" That's exactly the reaction we're hoping for because you, our customers, are the chief inspiration behind this new design. We frequently receive requests from users who want to actually see the alara technology that makes their cases so unique. The new lattice design on the back lets you see the technology that protects your head and body from wireless energy. We like to call this the fusion of art and science: we...

This coming weekend is Mother's Day. Traditionally, Mom is showered on her special day with flowers, jewelery, maybe even chocolate. You love mom and want to keep her happy and healthy for years to come -- so why not give her an alara case? When it comes to smartphones, you may think that it's teens and young adults dominating the market. Actually, moms are more likely than the general population to own smartphones. A recent survey by Marketing to Moms Coalition’s shows a big increase in smartphone ownership, up from 44% of moms in 2011 to 58% in 2012. And, among...