On Wednesday, Apple announced the new iPhone 5. The iPhone 5 is not only thinner, longer and lighter than previous iPhones, but also incorporates an entirely new antenna structure.  Because Apple did not release technical specifications for the iPhone 5 before it launched, alara’s scientists have just begun to analyze its antenna characteristics and radiation patterns. Alara's engineers team will then design a proprietary Coupled Antenna System and the related elements necessary to reduce users'  radiation exposure while at the same time optimizing the iPhone 5’s signal strength. An alara case is no ordinary case. Embedded in every alara case...

In India, mobile users are being asked to check the Specific Absorption Rate (SAR) value of the mobile handset before purchasing it. (All mobile devices emit radio frequency (RF) radiation when transmitting wireless signals. A mobile device’s SAR rating is used to estimate the amount of RF radiation absorbed by a user's head and body when using the device.) The Indian request comes on the heels of new mobile radiation standards that went into effect at the beginning of September. The standards issued by the Department of Telecommunications (DoT) are designed to cut down on radiation levels in the interest...